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A World Unlocked By Sport

OUR story

Why We Do What We Do

to Unlock Community development by capitalising on powerful commercial and investment opportunities in sports

Founded in 2022 during community engagement efforts within Mexico for the 2022 FIFA World Cup in Qatar, our journey since has strengthened our constant adaptability to the evolving global sports business landscape, driven by a strong ambition to sustainably grow the future of sports towards the Brisbane 2032 Olympics and Paralympics, and beyond.

Our organization was established to harness the transformative power of major sports events, bring together information, organizations, capital partners, and tools to foster impactful commercial collaboration and sustainable growth in the global sports ecosystem.

Meet The Team

Jason Turnbull

Chairman & CEO

Atif Karim

COO & Head of Sports Business

Justin Clift

CTO

Tracey Hamilton

Global Strategy & Intelligence

Callum Grimes

Strategic Relationships Manager

Leo Xu

Sports Property Developments

What Makes Us Special?

We Are your sports ecosystem concierge

Stakeholder
insights

We help sport stakeholders understand new region-based opportunities for development using ratings, an online directory, and location analytics mapping.

Aligned Community Development

We help sports stakeholders connect deeper into communities that will receive the greatest uplift because of their commercial and investment opportunities.

Value Development Coordination

Helping to turn opportunities into scaleable and impactful valuable assets, we provide connections, support & benefits driving others to engage with you.

Apply Today and Become Part of Our Team

EAT. SLEEP. Sports. REPEAT.

take your first step now

make the impossible possible.

Australia

United States

Mexico